![]() So, let’s take a look at how both tools help you access data about these. Generally speaking, the more (high-quality) backlinks that point to your content, the better it will perform in search. How well a site performs in search results usually depends heavily on how many backlinks - external sites linking to it - exist for the site in question. (You’ll get general notifications about a campaign from Moz if you ‘follow’ it on email, and these can contain some rank tracking data - but in general, to keep tabs on rankings, you’ll need to log into Moz). Moz’s tool doesn’t give you that granularity, or the ability to set up dedicated email notifications for ranking fluctuations. ![]() You can also use the feature to get email notifications of changes in rankings. Overall though, the Ahrefs rank checker is slightly more sophisticated - it allows you to check ranking by city and language (when multiple languages are used in a given country) - something that’s helpful from a local SEO point of view. But it can be accessed without using up a project slot, which is great. The ‘on-demand’ rank checker tool is more basic and is designed to give you more of a ‘snapshot’ view of how a particular keyword is currently ranking. Moz’s regular rank tracking tool works in a similar way to the Ahrefs equivalent, and like Ahrefs one can only be used as part of a project slot (or ‘campaign’ slot, to use Moz-speak). In Moz, there are actually two rank tracking options: the regular rank tracking tool and an ‘on-demand’ tracker. However, rank tracking can only be used in Ahrefs as part of a ‘project slot’ (the number of which are limited more on project slots later on in this comparison). It’s really easy to set rank tracking up in Ahrefs - you just go to its appropriately-named ‘Rank Tracker’ section, enter the keywords you’d like to track for a site, and you’ll get a report showing you how that site is currently ranking for them (along with recent position changes). (The idea being that when you see a dip in your site’s performance for a particular keyword you can take action to improve the situation, by enhancing the content it ranks for, or building backlinks to it). ![]() ‘Rank tracking’ - sometimes known as ‘position tracking’ - is the process of monitoring how your website (or that of a competitor’s) performs in search engines for particular keywords over time.
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